I help teams find clarity in complex problems

“Tom led the redesign of our internal authentication experience, turning a complex operational flow across multiple teams into clear blueprints that cut authentication times and reduced mistakes. Commercially focused and pragmatic, he balanced great user experience with what the business needed to move quickly. He was also instrumental in scaling our design and engineering capabilities, hiring and mentoring the team and consistently raising the bar, and I trusted him to own major initiatives from concept to delivery.”

“Tom is very skilled at understanding the business challenge and identifying ways to uncover the pain points that drive satisfaction, personalisation and revenue. He’s great at presenting his findings and recommendations in a way that helps the business take action. He’s a great collaborator, has lots of energy and ideas and is genuinely a nice person to work with.”

“Tom was our inaugural hire within the product team and pivotal in scaling it to over 20 members. Leveraging his expertise we created the first service design blueprints for our warehouse operations, authenticating over 3,000 sneakers daily. What I valued most was his ability to navigate stakeholder relationships and provide clear, valuable insights. Strategically sound, he can go beyond the usual remit and take on the role of an advisor who really impacts an organisation’s efficacy.”

“Tom is one of the best UX designers I’ve had the pleasure to work with, the strongest strategist, capable of finding the very best solution to any challenge. What he does best is dealing with customers: a natural-born communicator, clients love him because he’s honest, transparent and projects confidence. I’ve worked with him across HSBC Premier and E.ON, and he’s easily one of the best colleagues I ever had. Any company would be lucky to have him.”

“I worked with Tom for two years at SampsonMay when he joined as UX director. He immediately gave the business clarity on all aspects of UX, from ‘lunch and learn’ sessions on the fundamentals of a sound approach to research, testing and auditing, to deeper-dive sessions with the design team around data analysis. He is a capable and personable UX practitioner and advocate with a clear background and pedigree. I’d happily work with him again.”